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Panerai was founded by Giovanni Panerai in Florence, Italy in 1860.By 1900, under the leadership of the founder's grandson Guido Panerai, Officine Panerai had become an official supplier to the Regia Marina, supplying watches and precision instruments. Panerai watches of this time consisted of a cases designed and manufactured by Panerai and movement made by Swiss manufacturers including Rolex SA.

Now, Panerai has become a world famous upscale sports wrist watch brand. With the design inspiration from the sea,Panerai make brand positioning for sport, leisure area of high-grade watch. Italian design style and Swiss professional technology makes every Panerai watch have distinctive brand style and excellent quality.