Whether the loyal watch fan or the general public, when talking about watch,they must refer to Rolex.

Rolex SA is a Swiss manufacturer of high-quality, luxury wristwatches. Rolex watches are popularly regarded as status symbols and BusinessWeek magazine ranks Rolex #71 on its 2007 annual list of the 100 most valuable global brands. Rolex is also the largest single luxury watch brand, producing about 2,000 watches per day, with estimated revenues of around US$3 billion.

The first self-winding Rolex wristwatch was offered to the public in 1931 which has Automatic movements.Rolex participated in the development of the original quartz watch movements.Rolex was also the first watch company to create a wristwatch water resistant to 100 m.

Above are the reasons of why Rolex has created classic legend.